The definition of virtue signaling is: "the action or practice of publicly expressing opinions or sentiments intended to demonstrate one's good character or th

The definition of virtue signaling is: "the action or practice of publicly expressing opinions or sentiments intended to demonstrate one's good character or the moral correctness of one's position on a particular issue." Thinking that it might be bad for brand reputation to have engagement with your posts to be filled with antisemitism and porn isn't exactly virtue signaling.