6 ms·

He says its not for virtue signaling but literally the 2nd point is virtue signaling.* The only point that really matters as far as ads are concerned is the fi

He says its not for virtue signaling but literally the 2nd point is virtue signaling.* The only point that really matters as far as ads are concerned is the first one, but without numbers it’s not much to go on. In other words, it’s not a very useful article for how non-virtue signaling companies will respond. * Ad purchasers having little tolerance for being placed next to racists posts made by the user’s own subscribers and the user’s own content choices is a recent phenomenon, and is literally the definition of virtue signaling

hello_friendos 4y ago
> Serious brand safety issues. Our organic social and CS teams got dozens of screenshots of our ads next to awful content. Replies to our posts with hardcore antisemitism and adult spam remained up for days even when flagged Not wanting your advertisements displayed right next to objectionable content is not 'virtue signalling' lol.
- randyrand 4y ago
  It is the definition of virtue signaling.
  - mlyle 4y ago
    The definition of virtue signaling is: "the action or practice of publicly expressing opinions or sentiments intended to demonstrate one's good character or the moral correctness of one's position on a particular issue." Thinking that it might be bad for brand reputation to have engagement with your posts to be filled with antisemitism and porn isn't exactly virtue signaling.
helen___keller 4y ago
> He says it not for virtue signaling but literally the 2nd point is virtue signaling. I think it means not for virtue signaling [about musk/twitter]. Avoiding brand damage and other “common” virtue signaling (like sticking American flags on things for July 4th, sticking rainbows on things for pride, etc) are just called “marketing”. It’s standard operating procedure for someone looking to make money.
- randyrand 4y ago
  As a business owner, I advertise what my product can do, never once my personal beliefs. My political brand image is not important to my product, and could only hurt me. That said, I am more fortunate in the space I am in (no competitors, clear utility). (edit: I agree that he may have been referring to virtue signaling about Musk specifically, hard to say.)
  - helen___keller 4y ago
    Regardless I think the point of the original post on blind was “I don’t care about musk or twitters acquisition drama, but for other reasons we are cutting twitter ad spend” I think this is supposed to be in contrast to the ubiquitous posts about “I can’t trust twitter because Elon is a bad man that’s why I’m cutting my ad spend”
  - skyyler 4y ago
    It's not virtue signaling to not want your brand displayed next to hateful content. Brand safety isn't just avoiding "things you personally don't like" it's avoiding "things your customers have negative associations with that could transfer to your brand"... I don't care what political party death threats are directed at, I don't want my ad displayed next to a death threat. It's not a moral objection, it's a business decision.
    - randyrand 4y ago
      They would do their best to distance themself from encouraging the threat itself, but if ads next to death threats lead to a lot of views and purchases most advertisers would undoubtedly jump at the opportunity. Case in point: Any news company. 95% of their content is about objectionable actions taken by objectionable people. But ad money rolls in despite being placed next to crime, rape, murder, racism, war, and yes, even death threats. They’re literally monetizing crime. Being advertised next to something is not necessarily an endorsement of that thing. They’re orthogonal
      - 4y ago
dragontamer 4y ago
> * Ad purchasers having little tolerance for being placed next to racists posts made by the users own subscribers and the users own content choices is a recent phenomenon, and is literally the definition of virtue signaling "Adult" posts means __pornography__. I don't think pornography is necessarily virtue signaling. We all understand that some brands don't want to associate with it though. I don't think "Antiemetic" is necessarily political. But if it is to you, then... focus on the other word in that sentence. I've heard that more-and-more pornographic material has been appearing on Twitter recently (even before the Elon takeover), and people / advertisers were feeling more and more uncomfortable about it.
rsynnott 4y ago
> Ad purchasers having little tolerance for being placed next to racists posts made by the user’s own subscribers and the user’s own content choices is a recent phenomenon ... Eh? Someone should go back in time and tell DoubleClick and Google that they didn't need all those content rules for their ad networks. Traditional web ad platforms have _never_ allowed their ads to be placed amongst "hardcore antisemitism and adult spam". On the > user’s own subscribers point... Have you used Twitter in the last decade? What you see on Twitter isn't who you subscribe to, it is what the vaunted algorithm chooses to foist on you, with a little bit of who you actually subscribe to as a treat.
rezistik 4y ago
Your asterisk is in no way a recent phenomenon. Advertisers have directed changes to television shows and magazines to prevent being placed near something with content they worry will impact their brand.

hello_friendos 4y ago

> Serious brand safety issues. Our organic social and CS teams got dozens of screenshots of our ads next to awful content. Replies to our posts with hardcore antisemitism and adult spam remained up for days even when flagged Not wanting your advertisements displayed right next to objectionable content is not 'virtue signalling' lol.

randyrand 4y ago
It is the definition of virtue signaling.
- mlyle 4y ago
  The definition of virtue signaling is: "the action or practice of publicly expressing opinions or sentiments intended to demonstrate one's good character or the moral correctness of one's position on a particular issue." Thinking that it might be bad for brand reputation to have engagement with your posts to be filled with antisemitism and porn isn't exactly virtue signaling.

helen___keller 4y ago

> He says it not for virtue signaling but literally the 2nd point is virtue signaling. I think it means not for virtue signaling [about musk/twitter]. Avoiding brand damage and other “common” virtue signaling (like sticking American flags on things for July 4th, sticking rainbows on things for pride, etc) are just called “marketing”. It’s standard operating procedure for someone looking to make money.

randyrand 4y ago
As a business owner, I advertise what my product can do, never once my personal beliefs. My political brand image is not important to my product, and could only hurt me. That said, I am more fortunate in the space I am in (no competitors, clear utility). (edit: I agree that he may have been referring to virtue signaling about Musk specifically, hard to say.)
- helen___keller 4y ago
  Regardless I think the point of the original post on blind was “I don’t care about musk or twitters acquisition drama, but for other reasons we are cutting twitter ad spend” I think this is supposed to be in contrast to the ubiquitous posts about “I can’t trust twitter because Elon is a bad man that’s why I’m cutting my ad spend”
- skyyler 4y ago
  It's not virtue signaling to not want your brand displayed next to hateful content. Brand safety isn't just avoiding "things you personally don't like" it's avoiding "things your customers have negative associations with that could transfer to your brand"... I don't care what political party death threats are directed at, I don't want my ad displayed next to a death threat. It's not a moral objection, it's a business decision.
  - randyrand 4y ago
    They would do their best to distance themself from encouraging the threat itself, but if ads next to death threats lead to a lot of views and purchases most advertisers would undoubtedly jump at the opportunity. Case in point: Any news company. 95% of their content is about objectionable actions taken by objectionable people. But ad money rolls in despite being placed next to crime, rape, murder, racism, war, and yes, even death threats. They’re literally monetizing crime. Being advertised next to something is not necessarily an endorsement of that thing. They’re orthogonal
    - 4y ago

dragontamer 4y ago

> * Ad purchasers having little tolerance for being placed next to racists posts made by the users own subscribers and the users own content choices is a recent phenomenon, and is literally the definition of virtue signaling "Adult" posts means __pornography__. I don't think pornography is necessarily virtue signaling. We all understand that some brands don't want to associate with it though. I don't think "Antiemetic" is necessarily political. But if it is to you, then... focus on the other word in that sentence. I've heard that more-and-more pornographic material has been appearing on Twitter recently (even before the Elon takeover), and people / advertisers were feeling more and more uncomfortable about it.

rsynnott 4y ago

> Ad purchasers having little tolerance for being placed next to racists posts made by the user’s own subscribers and the user’s own content choices is a recent phenomenon ... Eh? Someone should go back in time and tell DoubleClick and Google that they didn't need all those content rules for their ad networks. Traditional web ad platforms have _never_ allowed their ads to be placed amongst "hardcore antisemitism and adult spam". On the > user’s own subscribers point... Have you used Twitter in the last decade? What you see on Twitter isn't who you subscribe to, it is what the vaunted algorithm chooses to foist on you, with a little bit of who you actually subscribe to as a treat.

rezistik 4y ago

Your asterisk is in no way a recent phenomenon. Advertisers have directed changes to television shows and magazines to prevent being placed near something with content they worry will impact their brand.