"Doomed" seems a strong take, but I totally agree that Amazon is leaving e-commerce ripe for disruption if they don't address the trustworthiness of their revie

"Doomed" seems a strong take, but I totally agree that Amazon is leaving e-commerce ripe for disruption if they don't address the trustworthiness of their reviews. The paradox of choice would be mitigated by better trust, and better user interface. These aren't necessarily easy problems to solve, but Amazon should have the resources to solve them, if it only had the will.