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> There are already things that solve choice, e.g. brands and reviews. Agreed with this, which is essentially why Amazon's e-commerce is probably doomed. Revie
by mbesto 4y ago
> There are already things that solve choice, e.g. brands and reviews.
Agreed with this, which is essentially why Amazon's e-commerce is probably doomed. Reviews have become unreliable and brands lack consistency on their site (is it fake? is this an officially branded product? who is actually selling me this?)
This is why I've got my bet on Shopify.
> What products are you finding is too varied?
I would argue virtually every category suffers from too much choice:
https://en.wikipedia.org/wiki/The_Paradox_of_Choice https://en.wikipedia.org/wiki/The_Paradox_of_Choice
- loudmax 4y ago"Doomed" seems a strong take, but I totally agree that Amazon is leaving e-commerce ripe for disruption if they don't address the trustworthiness of their reviews. The paradox of choice would be mitigated by better trust, and better user interface. These aren't necessarily easy problems to solve, but Amazon should have the resources to solve them, if it only had the will.