> It’s impossible to imagine a future 10 years from now where a customer comes up and says, “Jeff I love Amazon, I just wish the prices were a little higher.”

> It’s impossible to imagine a future 10 years from now where a customer comes up and says, “Jeff I love Amazon, I just wish the prices were a little higher.” Except that many consumers these days do look for business that are more socially responsible and pay their fair share downstream. Personally I am seeking out business that pay good wages and are responsible to the environment. Obviously that'll lead to higher prices so in some way I am wishing for higher prices.