giving big exclusive contracts was a huge mistake by Disney for video games. It's easy to just sell everything to EA, but it doesn't actually result in good pub

giving big exclusive contracts was a huge mistake by Disney for video games. It's easy to just sell everything to EA, but it doesn't actually result in good publicity for them, which they learned the hard way with Battlefront 2. When you have a massive IP that has tons of different periods and openings for various games, you really need to license out smaller chunks all over the place. Games Workshop is a really good model that Disney should have followed.