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There are already things that solve choice, e.g. brands and reviews. Perhaps I'd understand what you meant with an example? What products are you finding is to

There are already things that solve choice, e.g. brands and reviews. Perhaps I'd understand what you meant with an example? What products are you finding is too varied?

larrik 4y ago
Do those solve it? I don't really trust either. When everything is made in China anyway, sometimes those garbage-looking Chinese brands are just as good as or better than the name brand stuff, and sometimes they aren't. Some brands build a lot of reputation on quality, and then cash it in for higher profits by suddenly switching to low quality (American appliance brands were notorious for this, with a sort of round robin selection on which brand had actual quality behind it for any given year).
andyjohnson0 4y ago
I'm not the person that you replied to, but have you tried searching for e.g. usb memory sticks on Amazon?
- locallost 4y ago
  Exactly this.
mbesto 4y ago
> There are already things that solve choice, e.g. brands and reviews. Agreed with this, which is essentially why Amazon's e-commerce is probably doomed. Reviews have become unreliable and brands lack consistency on their site (is it fake? is this an officially branded product? who is actually selling me this?) This is why I've got my bet on Shopify. > What products are you finding is too varied? I would argue virtually every category suffers from too much choice: https://en.wikipedia.org/wiki/The_Paradox_of_Choice https://en.wikipedia.org/wiki/The_Paradox_of_Choice
- loudmax 4y ago
  "Doomed" seems a strong take, but I totally agree that Amazon is leaving e-commerce ripe for disruption if they don't address the trustworthiness of their reviews. The paradox of choice would be mitigated by better trust, and better user interface. These aren't necessarily easy problems to solve, but Amazon should have the resources to solve them, if it only had the will.

There are already things that solve choice, e.g. brands and reviews. Perhaps I'd understand what you meant with an example? What products are you finding is too varied?

larrik 4y ago

Do those solve it? I don't really trust either. When everything is made in China anyway, sometimes those garbage-looking Chinese brands are just as good as or better than the name brand stuff, and sometimes they aren't. Some brands build a lot of reputation on quality, and then cash it in for higher profits by suddenly switching to low quality (American appliance brands were notorious for this, with a sort of round robin selection on which brand had actual quality behind it for any given year).

andyjohnson0 4y ago

I'm not the person that you replied to, but have you tried searching for e.g. usb memory sticks on Amazon?

locallost 4y ago
Exactly this.

mbesto 4y ago

> There are already things that solve choice, e.g. brands and reviews. Agreed with this, which is essentially why Amazon's e-commerce is probably doomed. Reviews have become unreliable and brands lack consistency on their site (is it fake? is this an officially branded product? who is actually selling me this?) This is why I've got my bet on Shopify. > What products are you finding is too varied? I would argue virtually every category suffers from too much choice: https://en.wikipedia.org/wiki/The_Paradox_of_Choice https://en.wikipedia.org/wiki/The_Paradox_of_Choice

loudmax 4y ago
"Doomed" seems a strong take, but I totally agree that Amazon is leaving e-commerce ripe for disruption if they don't address the trustworthiness of their reviews. The paradox of choice would be mitigated by better trust, and better user interface. These aren't necessarily easy problems to solve, but Amazon should have the resources to solve them, if it only had the will.