People are definitely different and that people want choice has definitely been correct for a long time. But I'm noticing it not only in me, but with people aro

People are definitely different and that people want choice has definitely been correct for a long time. But I'm noticing it not only in me, but with people around me -- they're just tired from dealing with choosing from 100 different things when they only need 3. Especially because most of them are the same. The internet has made this worse than ever. Companies like Apple have shown this is possible - they basically tell the user "this is what you need" and people accept it and it's worked.