> It might be an attempt to mimic Tik-Tok's success by switching Twitter over to essentially an entertainment channel? The real confusing part is Musk’s insist

> It might be an attempt to mimic Tik-Tok's success by switching Twitter over to essentially an entertainment channel? The real confusing part is Musk’s insistence on a public square but yeah this seems much more realistic. But still not an easy path, he’s got a long way to go to change the tooling and culture of Twitter. Maybe he could sign someone like Mr. Beast? Or another of the bro-y YouTubers? But I would think that’s a better deal for Musk than a successful YouTuber, even with improved revenue sharing their view count would probably drop significantly for a long time. Are any of those YouTubers sticky enough to pull essentially all of their viewers? Or what percent of their views are from casual viewers and the YouTube / Tik-Tok algorithm.