> people hawking this idea for consumers Do people actually... do that? I struggle to think of traceability as a massive consumer boon, as far as I could thin

> people hawking this idea for consumers Do people actually... do that? I struggle to think of traceability as a massive consumer boon, as far as I could think the primary customers of such would be: 1. states (regulatory agencies) 2. consumer advocacy groups 3. the corporations themselves