Yup, that is similar to what my grandma used to say and that will always work: “buy cheap and try to sell as expensive as you can” and sometimes adding “it does

Yup, that is similar to what my grandma used to say and that will always work: “buy cheap and try to sell as expensive as you can” and sometimes adding “it does not matter if clients need it as long as you can convince them they do”. She was an entrepreneur of 1950’s that started a small retail business.