I’ve worked with the folks in public affairs at a Forbes 500 company before. Plenty of what you read as “reporting”, which to the reader appears as actual new

I’ve worked with the folks in public affairs at a Forbes 500 company before. Plenty of what you read as “reporting”, which to the reader appears as actual news, is carefully planned corporate stories that are shopped around to various contacts in the media until someone bites. This is described as “organic media” (only because it’s not paid for), but it’s mostly directed by the companies themselves.