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I don’t understand who the advertisements are meant to reach as their audience? The companies? They care about profit not the environment. The employees? They
by paulcole 4y ago
I don’t understand who the advertisements are meant to reach as their audience?
The companies? They care about profit not the environment.
The employees? They are either already sold on remote work or don’t like remote work.
Whose mind is changed by being told the environmental benefits of remote work?
- seydor 4y agoThe companies? they care about their ESG image. "We support green, remote work" would be a nice touch The employees? Isn't that the whole point of the "corporate culture" BS? - The mind of those people who can't live without the daily commute to office
- paulcole 4y agoWhat do companies care about more? Their ESG image or money? The employees don’t need to be advertised remote work software. They either like remote work or they don’t. An ad for “Slack is good for the environment” doesn’t change anyone’s mind.
- seydor 4y agoBy the same token "EVs are good for the environment" wouldn't change anyone's mind
- paulcole 4y agoThat doesn’t make any sense. The “EVs are good for the environment” ads are for the consumers, many of whom haven’t made their minds up about which car to buy next. People have made their minds up about whether they like remote work or not — see every HN thread ever.
- xkcd-sucks 4y agoThere was a big "Slack is where work happens" campaign, on billboards and expensive full page newspaper ads etc. By the same token that would also seem to have little purpose. Maybe these kinds of ads are made as memes to be repeated uncritically by decision makers with little specific expertise, or something like that
- paulcole 4y ago> By the same token that would also seem to have little purpose. No. It’s brand advertising which has a pretty specific purpose.