They do pay, but they can not pay same amount as some corporation can. If you target individuals you need to find good pricing model for them. The best model -

They do pay, but they can not pay same amount as some corporation can. If you target individuals you need to find good pricing model for them. The best model - at least for me, that always attract me is pay for a year of subscription to updates. After 1y passes you can pay at lower rate to continue receiving updates for new features and bug fixes or you can continue to use the latest version before your support has expired. I'm hooked instantly to this since it brings me value without constant commitment. One year I may decide to extend one tool, the other I pay extension for other tool. Jetbrains' pricing model is also good, they reduce price each year (until 3rd), so you get rewarded for having a long term subscription. If you break commitment you get the regular pricing and you start over. I remember trying Kite, but I removed it once I saw the pricing. It was more expensive than Jetbrains IDEs (which are less than 2$ a month for individuals when you pay in a bundle - 149$ at the time) which bring much more value for the money. For me it didn't make sense to pay 20$ for just incremental improvement (if even that) over Jetbrains Intelisense.