"""Our diagnosis is that individual developers do not pay for tools.""" Not to sound overly mean but it might have been a good idea to start with testing this

"""Our diagnosis is that individual developers do not pay for tools.""" Not to sound overly mean but it might have been a good idea to start with testing this idea first/earlier. Additionally, it seems to me like they didn't do a great job at identifying their customer. It's probably not individual devs but rather the people they work for. So you're in a B2B business and need to sell it that way. The meaner response would be that it seems like developers do not pay for YOUR tools. Seems like there are plenty of paying customers for copilot for example.