5 ms·

Marvel isn’t infallible. Their latest phase is an example of that. Their numbers are great when compared to other studios, but it has not seen the level of crit

Marvel isn’t infallible. Their latest phase is an example of that. Their numbers are great when compared to other studios, but it has not seen the level of critical success that it once did, despite being somewhat more inventive in its the stories being told. I enjoyed quite a bit of their movies, like the latest Black Panther movie or the third Spider-Man movie, but overall, its really taken a step back in terms of quality in almost every other project they have made. They also lost one of their biggest creative auteurs, James Gunn to their biggest rival, as well as the guy who made their Spider-Man movies and the Russo who made the previous two Avenger movies (though it could be these guys return). Ryan Coogler doesn’t seem interested in doing the penultimate (?) Avengers sequel, they aren’t going to trust Taika Waititi or Sam Raimi or Joss Whedon with that movie. They have resorted to getting Hugh Jackman back for a final (?) paycheck as Wolverine for the upcoming Deadpool sequel and apart from that don’t seem to have a plan on bringing their other most famous IP into their franchise, the X-Men. And also the other big development is that they have lost the Chinese box office marker, though this seems largely out of their control as China is an aggressive geopolitical adversary of the US and is also strictly against LGBTQ representation, and Marvel is (rightfully so) not budging on the edits suggested by Chinese censors. And then there’s also the case for superhero fatigue, and I am saying this as a fan of most of these movies, (I watched most of their previous movies during high school and college almost religiously), but the amount of content they dumped on Disney+ which was of varying quality was too much for me to really watch. I skipped half their shows and most of their movies (waited for Disney+ for most of the movies except for Spider-Man and BP2). I genuinely don’t feel interested in most of their upcoming lineup, except maybe GoTG 3 and Captain America 4 (if it’s any good). I might be speaking for only myself here, but I potentially see that happening more so in future with general audiences.

drw85 4y ago
I liked the earlier movies, but to me the biggest problem is that they are now all connected and thus all required to watch. I skipped a bunch of them and had no idea what was happening in the latest Avengers. There were so many characters popping up that i had no knowledge of and weird sideplots that i hadn't seen. It just ended up confusing and frustrating.
- anshumankmr 4y ago
  The Avengers being a crossover is okay with me, but when the solo movies require in depth knowledge of previous unrelated projects is where I need to draw the line. The biggest failure for me was the Doctor Strange 2 movie, where the Scarlett Witch became a murdering sociopath off screen,though I was able to enjoy the movie regardless.
boppo1 4y ago
>I might be speaking for only myself here I'm confident you're actually behind the curve here. The term 'capeshit' has been around for years to express annoyance with the oversaturation of the market with superhero content.
- anshumankmr 4y ago
  An individual may feel fatigue, but when the general audiences start to feel the fatigue, that’s going to actually make a difference. If there was a superhero fatigue for years, Endgame couldn’t have made nearly grossed ~2.8B USD. Considering that Marvel movies are not making “all of the money” and are instead making “most of the money” in the eyes of its investors, they may be thinking that the head winds are changing and might want to forestall such a thing. Of course, there were other reasons that Chapel may have been sacked as well, such as the “Dont say Gay” bill fiasco, as well as having lost their tax free status in Florida,the Mulan controversy, the previously mentioned issues at Marvel, alienating creatives (including publicly fighting one of its biggest stars),underwhelming Star Wars and Disney movies and shows, (possibly) losing the streaming rights for the IPL in India (cause Hotstar in India had a decent chunk of the streaming market in India cause of it).
Kye 4y ago
I think this is why I and so many people have enjoyed Andor. He's not some hotshot or hero. He's just some guy who'd rather live his life in peace, but the Empire keeps standing on his neck. In comparison, Obi-Wan is still a master Jedi knight even in hiding. He can't not be that. It was still better than most of the others where the characters are heroic in stature and skills if not always in behavior.
ryathal 4y ago
There is no such thing as superhero fatigue or Star Wars fatigue or X fatigue. It's all just excusing bad content. The drive to fill out the Disney+ catalog with a bunch of series where constant release was the main focus and not quality or coherent stories made people stop watching. It was also a mistake to make the series contain relevant events for the movies to build from as well, since once a series was missed you could be out of the loop on key details for the next movie, but if there actually was widespread positive reception of all these shows it wouldn't be a major issue.
- anshumankmr 4y ago
  They may have thought viewer engagement for the shows like Agents of Shield, Agent Carter, the Netflix shows (https://comicbook.com/marvel/news/luke-cage-iron-fist-cancelled-netflix-social-media-decline/ https://comicbook.com/marvel/news/luke-cage-iron-fist-cancel...) and the execs may have assumed audiences weren't interested as they weren't tying into the movies (though this might be a part of their decision to go for churning Disney+ content like clockwork). If you browsed social media threads for those shows at the time the earlier seasons were airing, it definitely seemed that way (though this is anecdotal)
scarface74 4y ago
> And then there’s also the case for superhero fatigue https://www.boxofficemojo.com/year/world/ https://www.boxofficemojo.com/year/world/ 4 of the top 10 grossing movies of 2022 are super hero movies. Black Adam is #12
cykros 4y ago
This is what happens when you have a guy from the parks division at Disney suddenly responsible for the whole company. How Bob Iger was even allowed back after making the decision to appoint a successor from the parks division speaks to just how panicked they all are right now.

drw85 4y ago

I liked the earlier movies, but to me the biggest problem is that they are now all connected and thus all required to watch. I skipped a bunch of them and had no idea what was happening in the latest Avengers. There were so many characters popping up that i had no knowledge of and weird sideplots that i hadn't seen. It just ended up confusing and frustrating.

anshumankmr 4y ago
The Avengers being a crossover is okay with me, but when the solo movies require in depth knowledge of previous unrelated projects is where I need to draw the line. The biggest failure for me was the Doctor Strange 2 movie, where the Scarlett Witch became a murdering sociopath off screen,though I was able to enjoy the movie regardless.

boppo1 4y ago

>I might be speaking for only myself here I'm confident you're actually behind the curve here. The term 'capeshit' has been around for years to express annoyance with the oversaturation of the market with superhero content.

anshumankmr 4y ago
An individual may feel fatigue, but when the general audiences start to feel the fatigue, that’s going to actually make a difference. If there was a superhero fatigue for years, Endgame couldn’t have made nearly grossed ~2.8B USD. Considering that Marvel movies are not making “all of the money” and are instead making “most of the money” in the eyes of its investors, they may be thinking that the head winds are changing and might want to forestall such a thing. Of course, there were other reasons that Chapel may have been sacked as well, such as the “Dont say Gay” bill fiasco, as well as having lost their tax free status in Florida,the Mulan controversy, the previously mentioned issues at Marvel, alienating creatives (including publicly fighting one of its biggest stars),underwhelming Star Wars and Disney movies and shows, (possibly) losing the streaming rights for the IPL in India (cause Hotstar in India had a decent chunk of the streaming market in India cause of it).

Kye 4y ago

I think this is why I and so many people have enjoyed Andor. He's not some hotshot or hero. He's just some guy who'd rather live his life in peace, but the Empire keeps standing on his neck. In comparison, Obi-Wan is still a master Jedi knight even in hiding. He can't not be that. It was still better than most of the others where the characters are heroic in stature and skills if not always in behavior.

ryathal 4y ago

There is no such thing as superhero fatigue or Star Wars fatigue or X fatigue. It's all just excusing bad content. The drive to fill out the Disney+ catalog with a bunch of series where constant release was the main focus and not quality or coherent stories made people stop watching. It was also a mistake to make the series contain relevant events for the movies to build from as well, since once a series was missed you could be out of the loop on key details for the next movie, but if there actually was widespread positive reception of all these shows it wouldn't be a major issue.

anshumankmr 4y ago
They may have thought viewer engagement for the shows like Agents of Shield, Agent Carter, the Netflix shows (https://comicbook.com/marvel/news/luke-cage-iron-fist-cancelled-netflix-social-media-decline/ https://comicbook.com/marvel/news/luke-cage-iron-fist-cancel...) and the execs may have assumed audiences weren't interested as they weren't tying into the movies (though this might be a part of their decision to go for churning Disney+ content like clockwork). If you browsed social media threads for those shows at the time the earlier seasons were airing, it definitely seemed that way (though this is anecdotal)

scarface74 4y ago

> And then there’s also the case for superhero fatigue https://www.boxofficemojo.com/year/world/ https://www.boxofficemojo.com/year/world/ 4 of the top 10 grossing movies of 2022 are super hero movies. Black Adam is #12

cykros 4y ago

This is what happens when you have a guy from the parks division at Disney suddenly responsible for the whole company. How Bob Iger was even allowed back after making the decision to appoint a successor from the parks division speaks to just how panicked they all are right now.