It's not just the lessons learned from it. It's how you conceptualize of failure and how you work your way through it to success. Sometimes failure doesn't ha

It's not just the lessons learned from it. It's how you conceptualize of failure and how you work your way through it to success. Sometimes failure doesn't happen because you make a mistake. Sometimes it is a natural phase on the way towards success. When I am asked about starting a business, the first piece of advice I give is "your business will fail. It will run out of money. If you want it to succeed you have to be prepared to run it for a while after it has failed."