4 ms·
wtf? the Kia thing is so left field from cars that I thought this was some other company using that name along with the car company, but I saw the logo and real
by hatsunearu 4y ago
wtf? the Kia thing is so left field from cars that I thought this was some other company using that name along with the car company, but I saw the logo and realized it's the same shit.
What's going on?
- qwery 4y agoI think car makers often do "surprising" marketing campaigns -- more often than companies selling other products. I would guess it's because buying a car is a very big purchasing decision for most people. You can't really sell them on impulse, to people who aren't in the market. So car makers may rely more on advertising that builds their brand, rather than convincing you to buy a specific product today. Building a toy app that people actually want to play with is a great way to get your brand name and logo visible installed semi-permanently on people (and their devices).