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Short term? Continue squeezing money to appease your shareholders. Find ways to maximize profits at your theme parks, increase subscribers to your streaming pla
by cowsup 4y ago
Short term? Continue squeezing money to appease your shareholders. Find ways to maximize profits at your theme parks, increase subscribers to your streaming platform, and find to make making movies cheaper.
Long term? Impossible to tell. If you'd asked anyone 20 years ago what Disney would look like today, nobody could've imagined Marvel or Star Wars being the way they are, both under the Disney umbrella. And with streaming to boot.
- InTheArena 4y agoI think this strategy - the milking of every single possible dollar out of the parks, and the grow at all cost Strategy of Disney+ are pretty much at an end. the surveys coming out of Disney the last year have gotten more and more desperate as Disney tries to understand why things like the Star Wars hotel and the elimination of fast pass and magical express are deeply unpopular. Disney’s managed to piss off an incredible number of clients on both sides of the isle in Florida - their biggest state for Disney World. Managed to alienate people who were reliable ticket holders with the constant nickle and diming at the same time as Universal is pouring money into their parks and threatening Disney’s Orlando dominance. Disney Managed to charge more for a bit for their premium products even while they have been horribly maintained. A YouTuber recently had an unbelievable video on the state of cleanliness at one of Disney’s most expensive resorts. This kind of short term gain long-term cost is a sickness in American business strangely. Disney in particular seems to go into these patterns. Michael Eisner fell into the same trap before Bob Iger replaced him. The good news for iger is that the bar is set low. He could bring back fast pass or the magical express and roll back some of the planned costs increases and the fans will love them for it. Disney does also risk the Netflix too much crap not enough content problem as well. Marvel has lost its cultural relevance for some of its core audience with the end of the infinity war saga. Everything since it’s been a mess. As a sidenote, Disney just bought the biggest cruise ship ever built for the Asian market. I suspect interesting things are afoot there.
- kipchak 4y ago>As a sidenote, Disney just bought the biggest cruise ship ever built for the Asian market. I suspect interesting things are afoot there. It reminds me a bit of KFC, which for a variety of reasons has left it's North-American presence to flounder while focusing on the rest of the world and Asia in particular. This has been effective so far thanks to their existing scale and being one of the first fried chicken joint to enter the market, but has gone on other domestic and local brands have entered. I have to wonder if Disney is maybe 10 years earlier on this curve and is starting to cash out on NA to some extent. Also as a point of pedantry the Global Dream was intended to be the largest ship by passenger count at 9000, but is being scaled back to 6000 by Disney. By tonnage it will 7th, close behind Royal Caribbean's Oasis class ships and MSC's new world class so while it is quite large, the industry in general seems to be moving that way also. https://robbreport.com/motors/marine/disney-global-dream-seventh-largest-cruise-ship-1234775073/ https://robbreport.com/motors/marine/disney-global-dream-sev...
- InTheArena 4y agoIf what they were doing is a commodity product, I would agree - but it's not - it's much more upmarket, in which case being in the USA is essential to their long-term success. Disney cruises are 3x their competitors cost-wise, for example (as I learned the painful way recently). Shanghai and Hong Kong Disney are also being held hostage to the Chinese communists and their covid and anti-western policies. The contract with the oriental land company is very limiting on Disney. I suspect we would see expansion in Brazil before anything else at this point
- izacus 4y agoIt's not impossible to tell - they'll buy and takeover more and more of your culture and existing competitors and IPs, enter other venues of entertainment and expand their empire of protected content to encompass as much as what you daily see and consume as possible.