I agree. I have a semi-social website that I neglect for months on end and it trundles along, but it certainly doesn't grow and mostly erodes. With larger soci

I agree. I have a semi-social website that I neglect for months on end and it trundles along, but it certainly doesn't grow and mostly erodes. With larger social companies, outside the tech part, there are inevitably marketing/outreach teams in popular/growth regions of the world building campaigns in conjunction with niches or brands.