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It's a pretty good roundup of the competition, but the closing line made me chuckle. '“Production is hard. Production with positive cash flow is extremely hard
by davedx 4y ago
It's a pretty good roundup of the competition, but the closing line made me chuckle.
'“Production is hard. Production with positive cash flow is extremely hard.” Elon Musk tweeted this in 2021.
Welcome to the car business, Elon. And it’s not going to get any easier.'
The writer supposes that "the establishment" is going to be able to produce EV's at scale with positive cash flow better than Tesla. But:
* The pure EV startups like XPEV and NIO have awful margins
* The OEM's like Volkswagen have ~18% gross and 6.3% net income margins, Vs Tesla at ~26% and ~14.9%. OEM's also don't break down their margins on their EV programmes - Volkswagen's is for the product mix including its established ICE cars. Toyota is similar. Who knows if they're making any profit on their EV's.
The author also claims Tesla is "a company that’s still struggling to build cars at volume". I'm not sure how to reconcile that with their 50% CAGR.
It's great that Tesla has competition! The world needs more EV's! Why can't we celebrate that competition without always having to denigrate Tesla? Why does every new EV entry have to be a "Tesla killer"?
- hef19898 4y agoSame reason every sporty car is a Porsche killer, reputation. And reputation cuts both ways.
- practice9 4y agoIt's bad marketing speak which started with a decade ago with "iPhone killers" Doubt average consumer would want to drive on the road in "anything"-killer, if you know what I mean :D
- givemeethekeys 4y ago> Welcome to the car business, Elon. And it’s not going to get any easier.' Doesn't Tesla make more money per car than anyone else except, maybe Ferrari?
- bluGill 4y agoAmortize the R&D. Profit per car is worthless which is why almost nobody cares
- bryanlarsen 4y agoTesla R&D + advertising spending per vehicle is about the same as other car makers R&D + advertising spending per vehicle.