If by “back in the day” you mean 10-15 years ago, then Internet and social media adoption was a small fraction of what it is today. Today, you can’t handle (or

If by “back in the day” you mean 10-15 years ago, then Internet and social media adoption was a small fraction of what it is today. Today, you can’t handle (or attract) a large percentage of Twitter users without tons of financing (to handle server costs until ad revenues kick up) and lots of paid or viral advertising. The 1st 80% of the functionality is super easy and open source, it’s the last 20% of handling advertising, content moderation, content algorithms, etc. that’s more complex.