> By then Alexa was getting a billion interactions per week, but most of those conversations were trivial, commands to play music or ask about the weather. That

> By then Alexa was getting a billion interactions per week, but most of those conversations were trivial, commands to play music or ask about the weather. That meant less opportunities to monetize. This really cuts to the heart of the matter. I use Alexa for a number of trivial things, but if I start hearing ads, I’ll dump all my Echo devices and switch to a voice service without ads. (I would miss some Alexa features that I haven’t been able to replicate with any other voice assistant; the form factor of the Echo Flex, the Echo Clock, the ability to set Sonos speakers as preferred output devices.)