true, but the threat to them is not from superior technology, but from good technology coupled with a different monetization approach. Google’s inertia comes f

true, but the threat to them is not from superior technology, but from good technology coupled with a different monetization approach. Google’s inertia comes from the fact that their entire organization is built around ads. An AI-powered assistant will likely not be monetized the same way. I can totally see a situation where Google’s management rejects AI adoption because they can’t think of a way of monetizing it with their current models.