The problem for Twitter though is that they are very bad at hooking people. They desperately want to be like Instagram and tiktok in that regard but just will n

The problem for Twitter though is that they are very bad at hooking people. They desperately want to be like Instagram and tiktok in that regard but just will never have those types of numbers. I suspect the reason they can’t boils down to two things- poor engineering and just a lack of content. There just isn’t enough interesting content on the site to suck people in.