> All the conquistador really has to do is gallop in and show what is possible. Yes, gallop. To do so loudly and conspicuously. Moribund industries are staf

> All the conquistador really has to do is gallop in and show what is possible. Yes, gallop. To do so loudly and conspicuously. Moribund industries are staffed by quiet competence that took decades to build. There are no quiet conquistadors. Even if their ideas are actually mediocre, riding in on a white horse and creating a spectacle is essential to the show. The age of marketing uber-alles, social media 'reach' and personality cults has green-lighted armchair conquistadors who previously would have bided their time to reach maturity. It's no surprise that once they've shot their one-hit load, there's no sustainability or stamina behind it.