3 ms·
1% CTR is a high estimate for Adsense on a site like Stackexchange. 3% is downright fantasy. SE is basically a forum, and forums are notoriously difficult to m
by relix 15y ago
1% CTR is a high estimate for Adsense on a site like Stackexchange. 3% is downright fantasy.
SE is basically a forum, and forums are notoriously difficult to monetize with general ads. I think it'd be better to hire a sales person and get ads from companies that want to advertise to the coder-demographic directly. They'll be able to command higher prices, and do so based on CPM instead of clicks.
- MrFoof 15y ago>1% CTR is a high estimate for Adsense on a site like Stackexchange. 3% is downright fantasy. I came here to stipulate something similar, but I figured I'd back it up with at least something of an anecdote. How often do I click on AdSense ads? Ready for it? 1 to 2 per month. 2 per month would be generous. I'm not the type to block ads either (at least, not currently). I'm a typical advertising network's worst nightmare. I click on virtually nothing that someone is trying to push on me. I rely on curated advertisements that... often aren't advertisements. For example, blogs and tweets from very trusted sources. Advertising networks like The Deck have a better hit rate, but, not amazingly so. On top of that, while my conversion rate is high, the amount of things I buy overall is rather small. What I buy is exactly what I want (or I think I want), and nothing but. Random noise almost never sways my opinion. I know I'm not representative of the entire StackExchange (or StackOverflow) audience, but I know that folks like me are a reasonable portion of it.