Someone that downloads something and never pays for it is no different than them never downloading it but also never paying for it. They're non-customers. Ther

Someone that downloads something and never pays for it is no different than them never downloading it but also never paying for it. They're non-customers. There's also no difference between the game downloader and them playing a copy at their friend's house and deciding not to buy it. There's also no difference if they were to buy the game second hand.