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Nah. The sports car market has long relied on cross-subsidy from mass market vehicles. Ferrari was dying until Fiat bought it. Lamborghini would have died wi
by rgmerk 4y ago
Nah. The sports car market has long relied on cross-subsidy from mass market vehicles.
Ferrari was dying until Fiat bought it. Lamborghini would have died without Audi. Porsche would have died multiple times without VW - and relied on VW components throughout its entire history. American sports and muscle cars were made by the Big Three, and used V8s made for other vehicles.
Without that investment, it will be impossible for sports car makers to make vehicles that meet contemporary roadworthiness standards.
Not to mention that you won’t be able to sell them in the EU, California, New York, and China beyond 2035. Doesn’t leave much of a market.
Maybe there will be a residual business selling ICE sports cars to Middle Eastern plutocrats in 2035, but those plutocrats may have more urgent things on their minds given the long-term demand for oil and gas is headed one way.