I met someone at a french conference who told me that their latest foodie experience at a truffle house was that "They can't taste the truffle". They can see it

I met someone at a french conference who told me that their latest foodie experience at a truffle house was that "They can't taste the truffle". They can see it is truffle, but it just doesn't taste anything they associate with truffle. I was no truffle expert then, and didn't have anything to add to the conversation, so I just shrug it off. This article reminded me of that conversation. Restaurants who are honest are punished by this scam.