"it might be workable if they specialize in making e-commerce sites for a specific under-served niche with specialized needs?" It's silly to assume that it's c

"it might be workable if they specialize in making e-commerce sites for a specific under-served niche with specialized needs?" It's silly to assume that it's competitive therefore they have to carve a totally unique niche to win. There is always room for innovators and competitors if they can execute a good product. New e-commerce platforms appear all the time and build profitable businesses.