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I'm impressed with the risks Hyundai has been taking with their design language, especially on the EVs. This car is striking. Love it or hate it, boring it's

I'm impressed with the risks Hyundai has been taking with their design language, especially on the EVs. This car is striking. Love it or hate it, boring it's not.

randrews9 4y ago
The n vision 74 is particularly striking: https://www.hyundai-n.com/en/models/rolling-lab/n-vision-74.do https://www.hyundai-n.com/en/models/rolling-lab/n-vision-74....
- deleted 4y ago
  [deleted]
- malshe 4y ago
  Damn, that's one sexy car!
- bmitc 4y ago
  The Hyundai N Vision 74 really speaks to me. It is apparently inspired by a 1074 Hyundai prototype. I will be very surprised if it doesn't make it into some sci-fi movie soon. Here's a Top Gear video on it. https://youtu.be/FCeqP91QUdI https://youtu.be/FCeqP91QUdI
germinalphrase 4y ago
Absolutely. Hard to tell one badge from another on the road these days. With this, I love a lot of the design choices in isolation - but as a whole package, I’m not quite sure. I’d need to walk around one. Interior side mirror screens are an interesting UX choice.
- alphabettsy 4y ago
  > Hard to tell one badge from another on the road these days. Nitpick. When wasn’t this true?
JamesianP 4y ago
Looks like an Audi. Perhaps a bit of Porsche in there (i.e. more Audi). Makes sense when you consider the Audi people they hired. I certainly agree with the sentiment that it is an improvement though. And that modern high-volume passengers cars (with some exceptions, like muscle cars) have in the past been so ugly.
VBprogrammer 4y ago
Honestly, never thought my favour car would be a Hyundai. If I won the lottery there would definitely be a Hyundai Ionic 5 in my shopping basket.
xattt 4y ago
Hyundai/Kia have a habit of having designs loosely inspired by specific models. In this case, the Ioniq 6 reminds me of the Sony Vision S concept. (1) https://www.caranddriver.com/news/a38674592/sony-vision-s-02-specs-revealed/ https://www.caranddriver.com/news/a38674592/sony-vision-s-02...
- bmitc 4y ago
  Maybe more than a decade ago, but recently? That Sony is just a recent concept, and Hyundai and Kia have released EV concepts themselves for years. I'm not sure about Hyundai, but Kia's design center is in Germany.
  - xattt 4y ago
    Yes, even Kia. Specific examples: (1) The front end of the current Kia Carnival looks like a last-model Jeep Grand Cherokee. (2) Last generation Kia Forte sedan was a essentially a last-gen Honda Civic. (3) Current generation Kia Rio has the rear end of the Mk VI Golf. (4) Current generation Kia Sorento has a rear-end similar to the Ford Mach E (specifically the tail lights). None of these examples are enough to say Hyundai Motor Company is lifting their designs from other manufacturers, but the fact that there is a consistent pattern of design overlap is telling.
    - bmitc 4y ago
      Those are stretches, for sure.
Melting_Harps 4y ago
> I'm impressed with the risks Hyundai has been taking with their design language, especially on the EVs. This car is striking. Love it or hate it, boring it's not. Sure, in the sense that ripping off the Porsche Cayenne is risky at being sued for IP theft; it's sad but as it turns out the EV automotive design is about as stale as ICE is. That Dolorean Prototype Hyundai have been playing with was very reminiscent and likely borrowing off the polarizing hype of the Cybertruck--and since both are prototypes they don't need to do much other than the one off for PR reasons. I disagree, Hyundai is doing what the Japanese started to do in the late 60's, that is apply their Industry know-how to European and American counterparts auto design, because quite frankly if you buy a Hyundai or a Kia it's quite likely it's for the cost and newly found reliability rather than the aesthetic aspect of the car. This isn't to put down Hyundai, they were late enough to the automotive game that platform sharing was a thing and could pivot to EV in earnest; but the truth is that automotive design is simply a dead art and there is very little to no innovation going on, it's just rehashes of everything else. I suspect if we fed any of these image based AIs all the cars and prototypes we've ever had we'd come up with something rather more unique than what we have now, the sad thing is because of standardization they would remain prototypes because of the costs and labour to get something like that to mass production. Toyota is the best example of this, in that they are very visually boring cars but have optimized for QC and reliability to such an extent that you don't mind that much for what you get. Personally speaking, I'm looking forward to the Hot-rod era re-birth when they will start to sell low cost EV swaps for old cars with minor fabrication kits: like how you can drop LSX into most chassis now. Because seeing a resto-mod 1940s Buick or Cadillac with a Model S Plaid power train seems way cooler than anything the OEMs will come out anymore.
- lambdasquirrel 4y ago
  The design is based off of the Hyundai Pony. https://en.wikipedia.org/wiki/Hyundai_Pony https://en.wikipedia.org/wiki/Hyundai_Pony The overall form factor looks a little hatchback? Don’t see the similarity to a Cayenne.
  - Tagbert 4y ago
    The Ionic 5 is based on the Pony, this Ionic 6 seems reminiscent of some elements of Porsche and Citroen.
UncleOxidant 4y ago
Yeah, it's kind of amazing that the Ionic 5 and 6 are using completely different design languages - and both look really nice.

I'm impressed with the risks Hyundai has been taking with their design language, especially on the EVs. This car is striking. Love it or hate it, boring it's not.

randrews9 4y ago

The n vision 74 is particularly striking: https://www.hyundai-n.com/en/models/rolling-lab/n-vision-74.do https://www.hyundai-n.com/en/models/rolling-lab/n-vision-74....

deleted 4y ago
[deleted]
malshe 4y ago
Damn, that's one sexy car!
bmitc 4y ago
The Hyundai N Vision 74 really speaks to me. It is apparently inspired by a 1074 Hyundai prototype. I will be very surprised if it doesn't make it into some sci-fi movie soon. Here's a Top Gear video on it. https://youtu.be/FCeqP91QUdI https://youtu.be/FCeqP91QUdI

germinalphrase 4y ago

Absolutely. Hard to tell one badge from another on the road these days. With this, I love a lot of the design choices in isolation - but as a whole package, I’m not quite sure. I’d need to walk around one. Interior side mirror screens are an interesting UX choice.

alphabettsy 4y ago
> Hard to tell one badge from another on the road these days. Nitpick. When wasn’t this true?

JamesianP 4y ago

Looks like an Audi. Perhaps a bit of Porsche in there (i.e. more Audi). Makes sense when you consider the Audi people they hired. I certainly agree with the sentiment that it is an improvement though. And that modern high-volume passengers cars (with some exceptions, like muscle cars) have in the past been so ugly.

VBprogrammer 4y ago

Honestly, never thought my favour car would be a Hyundai. If I won the lottery there would definitely be a Hyundai Ionic 5 in my shopping basket.

xattt 4y ago

Hyundai/Kia have a habit of having designs loosely inspired by specific models. In this case, the Ioniq 6 reminds me of the Sony Vision S concept. (1) https://www.caranddriver.com/news/a38674592/sony-vision-s-02-specs-revealed/ https://www.caranddriver.com/news/a38674592/sony-vision-s-02...

bmitc 4y ago
Maybe more than a decade ago, but recently? That Sony is just a recent concept, and Hyundai and Kia have released EV concepts themselves for years. I'm not sure about Hyundai, but Kia's design center is in Germany.
- xattt 4y ago
  Yes, even Kia. Specific examples: (1) The front end of the current Kia Carnival looks like a last-model Jeep Grand Cherokee. (2) Last generation Kia Forte sedan was a essentially a last-gen Honda Civic. (3) Current generation Kia Rio has the rear end of the Mk VI Golf. (4) Current generation Kia Sorento has a rear-end similar to the Ford Mach E (specifically the tail lights). None of these examples are enough to say Hyundai Motor Company is lifting their designs from other manufacturers, but the fact that there is a consistent pattern of design overlap is telling.
  - bmitc 4y ago
    Those are stretches, for sure.

Melting_Harps 4y ago

> I'm impressed with the risks Hyundai has been taking with their design language, especially on the EVs. This car is striking. Love it or hate it, boring it's not. Sure, in the sense that ripping off the Porsche Cayenne is risky at being sued for IP theft; it's sad but as it turns out the EV automotive design is about as stale as ICE is. That Dolorean Prototype Hyundai have been playing with was very reminiscent and likely borrowing off the polarizing hype of the Cybertruck--and since both are prototypes they don't need to do much other than the one off for PR reasons. I disagree, Hyundai is doing what the Japanese started to do in the late 60's, that is apply their Industry know-how to European and American counterparts auto design, because quite frankly if you buy a Hyundai or a Kia it's quite likely it's for the cost and newly found reliability rather than the aesthetic aspect of the car. This isn't to put down Hyundai, they were late enough to the automotive game that platform sharing was a thing and could pivot to EV in earnest; but the truth is that automotive design is simply a dead art and there is very little to no innovation going on, it's just rehashes of everything else. I suspect if we fed any of these image based AIs all the cars and prototypes we've ever had we'd come up with something rather more unique than what we have now, the sad thing is because of standardization they would remain prototypes because of the costs and labour to get something like that to mass production. Toyota is the best example of this, in that they are very visually boring cars but have optimized for QC and reliability to such an extent that you don't mind that much for what you get. Personally speaking, I'm looking forward to the Hot-rod era re-birth when they will start to sell low cost EV swaps for old cars with minor fabrication kits: like how you can drop LSX into most chassis now. Because seeing a resto-mod 1940s Buick or Cadillac with a Model S Plaid power train seems way cooler than anything the OEMs will come out anymore.

lambdasquirrel 4y ago
The design is based off of the Hyundai Pony. https://en.wikipedia.org/wiki/Hyundai_Pony https://en.wikipedia.org/wiki/Hyundai_Pony The overall form factor looks a little hatchback? Don’t see the similarity to a Cayenne.
- Tagbert 4y ago
  The Ionic 5 is based on the Pony, this Ionic 6 seems reminiscent of some elements of Porsche and Citroen.

UncleOxidant 4y ago

Yeah, it's kind of amazing that the Ionic 5 and 6 are using completely different design languages - and both look really nice.