There's also the funny angle that some real "premium" stuff is actually awful crap, or at least an utterly crappy experience. Years ago, I bought some very pun

There's also the funny angle that some real "premium" stuff is actually awful crap, or at least an utterly crappy experience. Years ago, I bought some very pungent blue cheese, must have been either from SW France or NE Spain. Definitely not a household name, and priced quite high. One of the worst eating experiences I can remember. The flavour was so strong a small crumb was enough to burn your tastebuds. Almost painful to eat, and we had to toss the thing out. It smelled really good, though. I learned my lesson. These days I refuse to buy any unfamiliar cheese I can't sample in the shop first.