I looked up the company behind this. The info on their site is thin and leaves me wondering, but it implies they do both plant-based and cell-culture alternativ

I looked up the company behind this. The info on their site is thin and leaves me wondering, but it implies they do both plant-based and cell-culture alternatives to growing and harvesting mollusks. Cell-based mollusk substitutes makes a lot more sense. The market for plant-based mollusk substitutes seems awfully small and the task to make an adequate substitute seems daunting. I have had oysters from different oyster beds that are within sight of each other and every dimension of texture and flavor were different. It's hard to think of a more complex thing to try to imitate. A convincing burger is waaay easier, and the market for a non-cow burger vastly larger.