It's called, "In Demand." Once a campaign closed on Kickstarter, the funding button would redirect to any URL you wanted, generally your website. I knew that ca

It's called, "In Demand." Once a campaign closed on Kickstarter, the funding button would redirect to any URL you wanted, generally your website. I knew that campaigns had a long tail in traffic or that sometimes your campaign would get a press hit at the end of the campaign reporting how much money they raised. If you didn't have a Shopify to continue collecting orders, you left money on the table. So basically KS funneled visitors to IGG via Press > Closed KS Campaign > IGG In Demand. The first campaign we did this with was Baubax, it got a press hit from the NY Times 13 days after the campaign was finished on KS. If they didn't do In Demand they would have lost out on $2.4 million.