That no one know how truffles smells and tastes, not even "experts", was the important part of the article. Also informing on how, when and where to get and ask

That no one know how truffles smells and tastes, not even "experts", was the important part of the article. Also informing on how, when and where to get and ask for real truffle. Artificial is bad if served as the real thing, that most certainly is harmful and dishonest.