The article points out that “natural aroma” is doing some heavy lifting. “The use of the so-called "natural aromas" is a particularly sneaky trick. The artific

The article points out that “natural aroma” is doing some heavy lifting. “The use of the so-called "natural aromas" is a particularly sneaky trick. The artificial flavoring most commonly used in truffle products is the petroleum derivative mentioned at the beginning of the text, meaning "natural aromas" are a marketing ploy to make you believe that the flavor was naturally derived from truffles. It was not, and God knows where it comes from, as no one is willing to reveal the information.” Real truffle is not shelf stable, the flavor degrades within a week.