3 ms·

I don’t think this article is accurate. I went and checked the ingredients of some of my favorite truffle products, and every one of them has only real truffle,

by _yb2s 4y ago

I don’t think this article is accurate. I went and checked the ingredients of some of my favorite truffle products, and every one of them has only real truffle, and no flavorings in the ingredients. For example the Marin French Cheese Truffle Brie sold all over the Bay Area: https://marinfrenchcheese.com/cheese-collections/truffle-brie/ https://marinfrenchcheese.com/cheese-collections/truffle-bri... Ingredients: Cultured Pasteurized Cow’s Milk, Pasteurized Cream, Truffles, Extra Virgin Olive Oil, Truffle Juice, Salt, Natural Aroma, Microbial Enzymes No truffle oil or natural flavor. I suspect this article only applies to low quality stuff, but not everything is low quality. I suspect this is just like sourdough bread. Sure, sourdough at Walmart is just cheap white bread with vinegar added and tastes nothing like real sourdough. But you can get real sourdough almost anywhere if you pay a little more and know what to look for reading the label.

JohnFen 4y ago
"Natural Aroma"
SargeDebian 4y ago
Isn’t the “natural aroma” from your ingredient list exactly what the author means?
nAwYz 4y ago
Doesn't the ingredient list contain "Natural Aroma" ?
bgia 4y ago
But it does say “Natural Aroma” which the post claims is code for “fake truffle smell”. The list mentions “truffles” but they may very well be the type of truffles that has no flavor — with all the flavor coming from the “natural aroma”. I think you’re making the author’s point.
thebooktocome 4y ago
The article points out that “natural aroma” is doing some heavy lifting. “The use of the so-called "natural aromas" is a particularly sneaky trick. The artificial flavoring most commonly used in truffle products is the petroleum derivative mentioned at the beginning of the text, meaning "natural aromas" are a marketing ploy to make you believe that the flavor was naturally derived from truffles. It was not, and God knows where it comes from, as no one is willing to reveal the information.” Real truffle is not shelf stable, the flavor degrades within a week.
_yb2s 4y ago
You guys are correct, the natural aroma does seem to be fake here.

by _yb2s 4y ago

JohnFen 4y ago

"Natural Aroma"

SargeDebian 4y ago

Isn’t the “natural aroma” from your ingredient list exactly what the author means?

nAwYz 4y ago

Doesn't the ingredient list contain "Natural Aroma" ?

bgia 4y ago

But it does say “Natural Aroma” which the post claims is code for “fake truffle smell”. The list mentions “truffles” but they may very well be the type of truffles that has no flavor — with all the flavor coming from the “natural aroma”. I think you’re making the author’s point.

thebooktocome 4y ago

The article points out that “natural aroma” is doing some heavy lifting. “The use of the so-called "natural aromas" is a particularly sneaky trick. The artificial flavoring most commonly used in truffle products is the petroleum derivative mentioned at the beginning of the text, meaning "natural aromas" are a marketing ploy to make you believe that the flavor was naturally derived from truffles. It was not, and God knows where it comes from, as no one is willing to reveal the information.” Real truffle is not shelf stable, the flavor degrades within a week.

_yb2s 4y ago

You guys are correct, the natural aroma does seem to be fake here.