> and not outright lying But what is constitutes outright lying? Some would assume that the word "truffles" on its own means the genuine article. Others would

> and not outright lying But what is constitutes outright lying? Some would assume that the word "truffles" on its own means the genuine article. Others would say they are telling the truth if they state that it is not the real thing in the small print. It wouldn't surprise me if someone tried to trademark Real Truffles for their substitute. All would claim that they are telling the truth, never mind deny they are not outright lying. Technically, they are correct. Deception is not a good business practice, even in the slightest. It is the sign of someone who is solely interested in short term gain, rather than establishing a lasting institution.