You're right, it's pretty widespread these days, but in the early 2010s I would have associated it mostly with 4chan culture, although I suppose other communiti

You're right, it's pretty widespread these days, but in the early 2010s I would have associated it mostly with 4chan culture, although I suppose other communities would have used it as well. I'm not as terminally online anymore so my gut feeling might be wrong now, and I'll admit it may have been wrong for the 2010s too. Possibly it's just the combo of crypto-fascist vibes and the use of juvenile terms like "normie" that triggers some 4chan detector in my brain.