Northwestern University uses (or used) a version of this for their basketball team, which they call "Purple Pricing". https://blogs.cornell.edu/info2040/2022/1

Northwestern University uses (or used) a version of this for their basketball team, which they call "Purple Pricing". https://blogs.cornell.edu/info2040/2022/10/25/sports-ticket-pricing-dutch-auction-method/ https://blogs.cornell.edu/info2040/2022/10/25/sports-ticket-... https://hbr.org/2013/05/any-business-trying-to-sell https://hbr.org/2013/05/any-business-trying-to-sell