Talk about fair distribution all you want, it doesn't matter. People who buy tickets are not the customers of Ticketmaster. Ticketmaster does not have any incen

Talk about fair distribution all you want, it doesn't matter. People who buy tickets are not the customers of Ticketmaster. Ticketmaster does not have any incentive to implement any system that better serves the people who actually attend ticketed events. The customers for Ticketmaster are venues. That's the only party that Ticketmaster cares to please. Of course Ticketmaster wields their monopoly power such that venues have little choice but to go with them. But even if they did not do that, Ticketmaster serves the interests of the venues very very well. If you want to defeat Ticketmaster with a market solution, you can't do it by creating a Ticketmaster competitor. No matter how good it is, venues can't be swayed. You will have no customers. The only market solution is to own venues. As a venue owner you could refuse to renew with Ticketmaster and use any other system you wanted. Of course, if you do that, good luck booking anyone to perform in your venue. It better be a big famous one that they can't ignore.