3 ms·

Advertisers the "may" be losing? They're canceling their spending in droves if you google the subject...

• LeafItAlone 4y ago
  They are pausing them. Advertisers have paused spending many times on various platforms and more often than not, return. Time will tell what happens here.
• misiti3780 4y ago
  Really? https://twitter.com/eglyman/status/1590385689895784448 https://twitter.com/eglyman/status/1590385689895784448
  • HDThoreaun 4y ago
    That's from 10 days ago. The Eli Lily account which kicked off the ad exodus was 5 days ago.
  • LeafItAlone 4y ago
    “$10B in anonymized, aggregated business transaction volume each year by Ramp customers” 1. That’s basically nothing compared to the big names. 2. This tweet is intentionally using _rates_ but I don’t see absolute values. If I spend $2 vs $1, I’ve doubled my spending, but I also haven’t really spent anything. Last week my coffee spend was about 700% higher than usual! Because I bought a single coffee from a coffee shop instead of making it at home. 3. This sample seems to be just of a very small number of small companies (which are this tryramp’s customers). Again, this is pretty useless on its own. Especially when we have statements that large companies are pausing spending. 4. If big names are pulling out, the ad space may be cheaper (due to less demand) at which point they are giving more to Twitter but Twitter is still taking in less. We don’t know either way, but that tweet gives no real information on its own.