A related concept that I think about all the time is that we have an intuitive understanding of what reputation and trust mean for individuals based on our evol

A related concept that I think about all the time is that we have an intuitive understanding of what reputation and trust mean for individuals based on our evolutionary history as social animals. But it's not at all clear that an intuitive trust or reputation model that works well for individuals scales to something reasonable when applied to groups and institutions. Bayer (well, IG Farben) made the Zyklon B used in the gas chambers of the Holocaust. Is Bayer still evil even though no one who did that is still there? Can they be forgiven? Should they be? Where does the conscience of an organization reside and how can others tell if it has been remediated? Can an organization feel shame or remorse? Is the US good or evil? What kind of reasonable aggregation function could you possibly define that takes as inputs enshrining slavery in the Constitution, the Trail of Tears, later freeing the slaves, the Marshall Plan, etc. and is able to somehow weigh those against each other to produce a single meaningful output?