There is a saying that you invest in the leadership not the company. So the whole personality hype probably was indeed big for getting investment as well as kee

There is a saying that you invest in the leadership not the company. So the whole personality hype probably was indeed big for getting investment as well as keeping investors from insisting on putting their own "guys' in charge (maybe they didn't even have any experienced crypto people yet). Overall though, this isn't really surprising. I think generally no one really knows what's going on in a private company like this if the CEO is the founder and has all the power. It's exceeding possible and common for them to mix personal and company finances. Probably the norm.