If the audience is there, advertisers won't leave. Some of the ad pauses right now are mostly performative art. Every ad business is suffering right now with pe

If the audience is there, advertisers won't leave. Some of the ad pauses right now are mostly performative art. Every ad business is suffering right now with people cutting ad budgets, so pausing Twitter ads as a PR move was free advertising and also covered for the fact that advertisers needed to cut budgets anyhow. People that claim "brand safety" honestly kind of make me laugh, look at all the World Cup sponsors...don't you think Qatar using slaves (some of which have died) to build the stadiums would be...not safe for your brand to associate with? I would, but they still are advertising, because the audience is massive. I think people dying from something you're helping to fund through advertising is probably worse to be associated with than a tweet saying "own the libs" is 3 pegs down from your ad. Call me crazy.