4 ms·

But the advertisers might leave.

• deleted 4y ago
  [deleted]
• partiallypro 4y ago
  If the audience is there, advertisers won't leave. Some of the ad pauses right now are mostly performative art. Every ad business is suffering right now with people cutting ad budgets, so pausing Twitter ads as a PR move was free advertising and also covered for the fact that advertisers needed to cut budgets anyhow. People that claim "brand safety" honestly kind of make me laugh, look at all the World Cup sponsors...don't you think Qatar using slaves (some of which have died) to build the stadiums would be...not safe for your brand to associate with? I would, but they still are advertising, because the audience is massive. I think people dying from something you're helping to fund through advertising is probably worse to be associated with than a tweet saying "own the libs" is 3 pegs down from your ad. Call me crazy.
• Yoofie 4y ago
  No they wont. Its corporate virtue signalling. As one example, I remember back in 2020 1000+ vowed to leave Facebook [1], but guess what...they came back. The sad thing is that people are suckers who actually believe alot of this corporate PR. [1]:https://www.nytimes.com/2020/08/01/business/media/facebook-boycott.html https://www.nytimes.com/2020/08/01/business/media/facebook-b...
  • throwaway2729 4y ago
    How many companies advertise on Tumblr or Digg? They continue to exist but are not seen as the next bastion of advertising. How will they target well when the platform is a cesspool? Sure they'll get impressions but not the clicks. Fewer celebrities will want to hang out on Twitter if anyone can easily impersonate them or if they don't have people at Twitter to give them white glove service.