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The primary purpose of communications departments is to coordinate a uniform corporate messaging. Particularly when there's a negative story coming out, the com
by jcranmer 4y ago
The primary purpose of communications departments is to coordinate a uniform corporate messaging. Particularly when there's a negative story coming out, the communications department is going to be the one trying to explain away the negativity, and is likely to be more competent at talking its way out of situation than an individual is likely to be (see also the former CEO of FTX, who has more or less been confessing to fraud online in trying to explain his way out of the situation).
Given that a social media company is almost invariably going to be caught in complicated negative stories like "$PLATFORM was found being used to coordinate genocide against Rohingyas in Myanmar" or "$TERRORIST posted manifesto on $PLATFORM before $TERRORIST_EVENT", not having anyone available to officially comment on those kinds of stories is... not a good idea. Even worse would be if you decide to let a shitposter be the point man...