Here's my take: 1. Instead of focusing on the idea, focus on the execution. 2. Pick a niche that has a relatively easy entry, and create something better and/

Here's my take: 1. Instead of focusing on the idea, focus on the execution. 2. Pick a niche that has a relatively easy entry, and create something better and/or cheaper. Perfect your execution so that your product becomes the obvious choice in the market. 3. Get into an already proven market instead of trying to prove your idea and chase it. 4. Don't expect you'll be alone in any market, you always have competitors. Wherever there is money, there is a competitor. 5. Stay away from highly competitive markets. 6. Whatever you choose, make sure to answer these questions first: "Who's my audience?", and more importantly "How can I reach them". Because whatever you create, if it's hard to reach your audience then your audience won't know about you. Personally, I'd pick a market where I can reach its audience via online advertising, this way my success is not dependent on the media talking about my product and spreading the word. 7. Stay away from ideas/markets that requires virility. Those markets are very difficult to enter.