> Their premise was "we figure out where the luxury stuff is made and then make our white labeled stuff there without the markup" and (at least originally) char

> Their premise was "we figure out where the luxury stuff is made and then make our white labeled stuff there without the markup" and (at least originally) charge an annual membership fee for access. "Luxury" stuff, even t-shirts, are generally "cut and sew"[0] and not made with sourceable blanks. So I assume they were being a little weaselly with the word "luxury". [0] https://en.wikipedia.org/wiki/Cut_and_sew https://en.wikipedia.org/wiki/Cut_and_sew